After the arrival of the Indian Premier League, the craze of cricket has hit a new level. We have witnessed groundbreaking numbers of viewership in IPL 2023, and the number is only expected to grow bigger in the coming years.
But amid the pouring love for T20 cricket and the franchise teams, the viewers still have a certain appetite for Test cricket and when it comes to the Indian team, it promises a large section of people glued in front of their TV or streaming screen.
India took part in the World Test Championship Final recently against Australia. Although Rohit Sharma and his troops suffered a disappointing defeat, there was no shortage of enthusiasm as it broke all viewership records in Test cricket.
WTC Final 2023 Viewership
Broadcasters Star Sports announced 124 million people watched the WTC Final 2023 on their TV channel and streaming platforms. The data was taken from BARC as the broadcasters say this is the highest-ever viewership for a Test match, and comfortably overtook WTC Final 2021 numbers by 32 percent.
“The overwhelming response from fans is a testament to our relentless efforts to enhance accessibility to cricket and foster a deeper passion for the game. Star Sports’ marketing campaigns, coverage standards, and ground-breaking programming exemplify our unwavering mission to serve sports fans across the country. This record reaffirms our conviction in the growth potential of sports and marquee sporting properties on TV,” a spokesperson for Star Sports said.
Test cricket has become more of a sporadic fixture in recent times, but with the introduction of WTC, the flair of the traditional format is back. The Indian team has reached the Final of the tournament twice in a row, but failed to overcome the final hurdle in both occasions.